News & Articles

Browse Webosaurus’ latest news and views on all things marketing and lead generation.

How to use user research to improve your website’s UX
24 Oct 2023 - Knowledge Base / Online Design

How to use user research to improve your website’s UX

User research is essential for improving the user experience (UX) of your website.

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Webolytics Launches System Taxonomies
23 Oct 2023 - Announcements

Webolytics Launches System Taxonomies

Webolytics, a leading provider of web analytics solutions, has announced the launch of its new System Taxonomies

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5 tips for creating a user-friendly website
23 Oct 2023 - Knowledge Base / Online Design

5 tips for creating a user-friendly website

Looking for tips on how to create a user-friendly website? Here are 5 essential tips that will help you create a website that is easy to navigate, use, and accessible

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What is UX/UI and why is it important?
20 Oct 2023 - Knowledge Base / Online Design

What is UX/UI and why is it important?

UX/UI design is the process of designing the user experience and user interface of a product or service.

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Is investing in a MarTech platform worth it?
19 Oct 2023 - Knowledge Base / MarTech

Is investing in a MarTech platform worth it?

Is investing in a MarTech platform worth it? Yes, it can be a wise decision for businesses of all sizes.

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How will AI impact digital marketing?
18 Oct 2023 - Knowledge Base / MarTech

How will AI impact digital marketing?

AI is already having a significant impact on digital marketing, and its influence is only going to grow in the coming years.

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Benefits of Affiliate Marketing
17 Oct 2023 - Knowledge Base / Lead Generation

Benefits of Affiliate Marketing

Affiliate marketing is a popular way for businesses to market their products and services because it is relatively inexpensive and can be very effective

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How to Reduce Customer Acquisition Costs
16 Oct 2023 - Knowledge Base / MarTech

How to Reduce Customer Acquisition Costs

Customer acquisition cost (CAC) is the total cost of acquiring a new customer. It is an important metric for businesses to track

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The Power of ROI-Based Marketing
13 Oct 2023 - Knowledge Base / Lead Generation

The Power of ROI-Based Marketing

ROI-based marketing is a powerful approach that can help businesses achieve their marketing goals

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What are the advantages of a conversion tracking platform?
12 Oct 2023 - Knowledge Base / MarTech

What are the advantages of a conversion tracking platform?

Conversion tracking platforms are essential tools for businesses of all sizes that want to measure the success of their marketing campaigns and optimise their websites

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What is an open API platform and how does it impact integrations?
10 Oct 2023 - Knowledge Base / MarTech

What is an open API platform and how does it impact integrations?

Open API platforms can have a significant impact on integrations by making it easier, faster, and more reliable to integrate APIs.

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What is a lead generation affiliate network?
09 Oct 2023 - Knowledge Base / Lead Generation

What is a lead generation affiliate network?

A lead generation affiliate network is a platform that connects businesses with affiliates who can help them generate leads.

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Lead Verification vs Lead Validation
06 Oct 2023 - Knowledge Base / MarTech

Lead Verification vs Lead Validation

Lead verification and lead validation are two important processes for businesses that want to improve their sales results.

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In-House Digital Marketing vs Digital Marketing via an Agency
05 Oct 2023 - Knowledge Base / Lead Generation

In-House Digital Marketing vs Digital Marketing via an Agency

This article weighs the pros and cons of each approach and helps you decide which one is best for your specific needs and goals.

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What is the importance of maintaining lead hygiene in a business?
04 Oct 2023 - Knowledge Base / MarTech

What is the importance of maintaining lead hygiene in a business?

By maintaining good lead hygiene, you can improve your conversion rates, increase sales, reduce costs, and improve customer satisfaction.

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Benefits of Fully Managed Lead Generation
03 Oct 2023 - Knowledge Base / Lead Generation

Benefits of Fully Managed Lead Generation

Fully managed lead generation services can help businesses of all sizes to generate more leads and close more deals.

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