News & Articles

Browse Webosaurus’ latest news and views on all things marketing and lead generation.

The Power of ROI-Based Marketing
13 Oct 2023 - Knowledge Base / Lead Generation

The Power of ROI-Based Marketing

ROI-based marketing is a powerful approach that can help businesses achieve their marketing goals

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What are the advantages of a conversion tracking platform?
12 Oct 2023 - Knowledge Base / MarTech

What are the advantages of a conversion tracking platform?

Conversion tracking platforms are essential tools for businesses of all sizes that want to measure the success of their marketing campaigns and optimise their websites

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What is an open API platform and how does it impact integrations?
10 Oct 2023 - Knowledge Base / MarTech

What is an open API platform and how does it impact integrations?

Open API platforms can have a significant impact on integrations by making it easier, faster, and more reliable to integrate APIs.

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What is a lead generation affiliate network?
09 Oct 2023 - Knowledge Base / Lead Generation

What is a lead generation affiliate network?

A lead generation affiliate network is a platform that connects businesses with affiliates who can help them generate leads.

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Lead Verification vs Lead Validation
06 Oct 2023 - Knowledge Base / MarTech

Lead Verification vs Lead Validation

Lead verification and lead validation are two important processes for businesses that want to improve their sales results.

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In-House Digital Marketing vs Digital Marketing via an Agency
05 Oct 2023 - Knowledge Base / Lead Generation

In-House Digital Marketing vs Digital Marketing via an Agency

This article weighs the pros and cons of each approach and helps you decide which one is best for your specific needs and goals.

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What is the importance of maintaining lead hygiene in a business?
04 Oct 2023 - Knowledge Base / MarTech

What is the importance of maintaining lead hygiene in a business?

By maintaining good lead hygiene, you can improve your conversion rates, increase sales, reduce costs, and improve customer satisfaction.

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Benefits of Fully Managed Lead Generation
03 Oct 2023 - Knowledge Base / Lead Generation

Benefits of Fully Managed Lead Generation

Fully managed lead generation services can help businesses of all sizes to generate more leads and close more deals.

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How important is technical SEO?
02 Oct 2023 - Knowledge Base / MarTech

How important is technical SEO?

Technical SEO is essential for any business that wants to succeed online. Learn how a headless CMS like Webolytics can help you improve your website's technical SEO

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What is Data-Driven Marketing?
29 Sep 2023 - Knowledge Base / MarTech

What is Data-Driven Marketing?

If you are looking for ways to improve your marketing results, I encourage you to read this article to learn more about data-driven marketing.

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Headless CMS vs Traditional CMS: Which One is Right for You?
28 Sep 2023 - Knowledge Base / MarTech

Headless CMS vs Traditional CMS: Which One is Right for You?

Learn the key differences between headless and traditional CMSs, and why Webolytics is a good choice for a headless CMS

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Difference between B2C and B2B lead generation
27 Sep 2023 - Knowledge Base / Lead Generation

Difference between B2C and B2B lead generation

Learn the key differences between B2B and B2C lead generation, and how to develop effective lead generation strategies for each type of business.

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What is ROAS and can you track it in real-time?
26 Sep 2023 - Knowledge Base / MarTech

What is ROAS and can you track it in real-time?

ROAS, or Return on Ad Spend, is a crucial metric for any business that is using advertising to generate leads or sales

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Webolytics Launches New Lead Scoring Module
25 Sep 2023 - Announcements

Webolytics Launches New Lead Scoring Module

Webolytics' new lead scoring module helps businesses prioritize and nurture their leads by assigning points based on website activity, engagement with and marketing content.

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Webolytics Launches New Multi-Step Form Functionality
25 Sep 2023 - Announcements

Webolytics Launches New Multi-Step Form Functionality

Webolytics, a leading provider of web analytics solutions, has announced the launch of its new multi-step form functionality

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Performance Marketing vs Digital Marketing
25 Sep 2023 - Knowledge Base / Lead Generation

Performance Marketing vs Digital Marketing

Performance marketing is a data-driven approach to marketing that focuses on driving measurable results, such as leads, sales, and app installs

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