News & Articles
Browse Webosaurus’ latest news and views on all things marketing and lead generation.
16 Oct 2023 - Knowledge Base / MarTech
How to Reduce Customer Acquisition Costs
Customer acquisition cost (CAC) is the total cost of acquiring a new customer. It is an important metric for businesses to track
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13 Oct 2023 - Knowledge Base / Lead Generation
The Power of ROI-Based Marketing
ROI-based marketing is a powerful approach that can help businesses achieve their marketing goals
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12 Oct 2023 - Knowledge Base / MarTech
What are the advantages of a conversion tracking platform?
Conversion tracking platforms are essential tools for businesses of all sizes that want to measure the success of their marketing campaigns and optimise their websites
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10 Oct 2023 - Knowledge Base / MarTech
What is an open API platform and how does it impact integrations?
Open API platforms can have a significant impact on integrations by making it easier, faster, and more reliable to integrate APIs.
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09 Oct 2023 - Knowledge Base / Lead Generation
What is a lead generation affiliate network?
A lead generation affiliate network is a platform that connects businesses with affiliates who can help them generate leads.
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06 Oct 2023 - Knowledge Base / MarTech
Lead Verification vs Lead Validation
Lead verification and lead validation are two important processes for businesses that want to improve their sales results.
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05 Oct 2023 - Knowledge Base / Lead Generation
In-House Digital Marketing vs Digital Marketing via an Agency
This article weighs the pros and cons of each approach and helps you decide which one is best for your specific needs and goals.
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04 Oct 2023 - Knowledge Base / MarTech
What is the importance of maintaining lead hygiene in a business?
By maintaining good lead hygiene, you can improve your conversion rates, increase sales, reduce costs, and improve customer satisfaction.
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03 Oct 2023 - Knowledge Base / Lead Generation
Benefits of Fully Managed Lead Generation
Fully managed lead generation services can help businesses of all sizes to generate more leads and close more deals.
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02 Oct 2023 - Knowledge Base / MarTech
How important is technical SEO?
Technical SEO is essential for any business that wants to succeed online. Learn how a headless CMS like Webolytics can help you improve your website's technical SEO
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29 Sep 2023 - Knowledge Base / MarTech
What is Data-Driven Marketing?
If you are looking for ways to improve your marketing results, I encourage you to read this article to learn more about data-driven marketing.
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28 Sep 2023 - Knowledge Base / MarTech
Headless CMS vs Traditional CMS: Which One is Right for You?
Learn the key differences between headless and traditional CMSs, and why Webolytics is a good choice for a headless CMS
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27 Sep 2023 - Knowledge Base / Lead Generation
Difference between B2C and B2B lead generation
Learn the key differences between B2B and B2C lead generation, and how to develop effective lead generation strategies for each type of business.
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26 Sep 2023 - Knowledge Base / MarTech
What is ROAS and can you track it in real-time?
ROAS, or Return on Ad Spend, is a crucial metric for any business that is using advertising to generate leads or sales
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25 Sep 2023 - Announcements
Webolytics Launches New Multi-Step Form Functionality
Webolytics, a leading provider of web analytics solutions, has announced the launch of its new multi-step form functionality
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25 Sep 2023 - Announcements
Webolytics Launches New Lead Scoring Module
Webolytics' new lead scoring module helps businesses prioritize and nurture their leads by assigning points based on website activity, engagement with and marketing content.
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