News & Articles

Browse Webosaurus’ latest news and views on all things marketing and lead generation.

Rishi Kapoor Takes Home Most Innovative MarTech CEO 2024 at European CEO of the Year Awards
08 Aug 2024 - Announcements

Rishi Kapoor Takes Home Most Innovative MarTech CEO 2024 at European CEO of the Year Awards

Webosaurus CEO Rishi Kapoor wins the Most Innovative MarTech CEO 2024 award at the European CEO of the Year Awards hosted by EU Business News. Learn about Kapoor's leadership

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Building a Powerful Customer Journey with Marketing Automation
17 Jun 2024 - Knowledge Base / MarTech

Building a Powerful Customer Journey with Marketing Automation

Discover how marketing automation revolutionises the customer journey. Learn to personalise experiences, boost engagement, and drive conversions at every touchpoint.

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Choosing the Right Marketing Automation Platform for Your Business
14 Jun 2024 - Knowledge Base / MarTech

Choosing the Right Marketing Automation Platform for Your Business

Explore key features, integration capabilities, scalability, and discover how Webolytics can empower your performance marketing campaigns.

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Social Media Trends Shaping MarTech Brands in 2024 and Beyond
13 Jun 2024 - Knowledge Base

Social Media Trends Shaping MarTech Brands in 2024 and Beyond

Unlock the power of social media for your MarTech brand. This guide explores the latest trends in short-form video, live audio, AI automation, and more.

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The Ultimate Guide to Content Marketing in 2024
12 Jun 2024 - Knowledge Base

The Ultimate Guide to Content Marketing in 2024

Discover how to build brand awareness, connect with your audience, and achieve your business goals through strategic content.

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SEO Strategies to Boost Visibility for MarTech Companies
11 Jun 2024 - Knowledge Base

SEO Strategies to Boost Visibility for MarTech Companies

Learn how to optimise your website, create technical content, and build backlinks to attract your ideal customers.

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AI-Powered Content Creation: The Next Big Thing?
10 Jun 2024 - Knowledge Base / MarTech

AI-Powered Content Creation: The Next Big Thing?

Discover how AI is revolutionising content marketing, journalism, and other industries while exploring the evolving relationship between human creativity and AI

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The Ethics of Data in MarTech
07 Jun 2024 - MarTech

The Ethics of Data in MarTech

This article delves into balancing personalisation with privacy, offering a framework for responsible data practices that build trust and drive business success.

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Mastering Customer Data Platforms
06 Jun 2024 - Knowledge Base / MarTech

Mastering Customer Data Platforms

Master customer data platforms (CDPs) to gain a unified view of your customers, personalise experiences, and drive data-backed decision-making.

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The Future of Marketing Automation
05 Jun 2024 - Knowledge Base / MarTech

The Future of Marketing Automation

Explore the future of marketing automation, where AI-powered personalisation, predictive analytics, chatbots, and omnichannel experiences redefine customer engagement

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The Rise of Virtual and Augmented Reality
04 Jun 2024 - MarTech

The Rise of Virtual and Augmented Reality

Discover the transformative power of virtual and augmented reality (VR/AR) as they revolutionise industries and redefine our digital experiences.

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The Rise of AI in Web Design
03 Jun 2024 - Knowledge Base / Online Design

The Rise of AI in Web Design

Discover how AI is revolutionising web design! Explore the impact of AI-powered tools on personalisation, user experience, content generation, and optimisation.

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Web Design Trends to Watch
29 May 2024 - Knowledge Base / Online Design

Web Design Trends to Watch

From micro-interactions to 3D elements and sustainable practices, explore the innovative techniques that are enhancing user engagement and transforming websites in 2024 and beyond.

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Web Design for Accessibility
28 May 2024 - Knowledge Base / Online Design

Web Design for Accessibility

Learn how to design inclusive websites using WCAG guidelines. Improve accessibility for users with disabilities, expand your audience reach, and enhance SEO.

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Integrating E-commerce Functionality
24 May 2024 - Knowledge Base / MarTech

Integrating E-commerce Functionality

Discover the benefits, key considerations, and steps to successful e-commerce integration, from platform selection to implementation.

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Crafting Effective User Interfaces
23 May 2024 - Knowledge Base / Online Design

Crafting Effective User Interfaces

Unlock the secrets of effective user interface design with our comprehensive guide. Learn essential UI principles like clarity, consistency, and accessibility

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