News & Articles
Browse Webosaurus’ latest news and views on all things marketing and lead generation.
05 Mar 2024 - Knowledge Base / Online Design
What is UI/UX? Explaining the Basics
What is UI/UX? A beginner-friendly guide to user interface, user experience, and the importance of great design.
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04 Mar 2024 - Knowledge Base / MarTech
Visualising MarTech Data
Make smarter marketing decisions with data visualisation. Learn about the best tools and practices for transforming complex MarTech data into clear stories.
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01 Mar 2024 - Knowledge Base / MarTech
Making Analytics Accessible for Marketers
Discover how democratising data drives better campaigns, deeper customer understanding, and agility for your marketing team.
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29 Feb 2024 - Announcements
Webolytics Launch of Risk Management Tool
Protect your campaigns with Webolytics' new Risk Management tool. Set lead quality thresholds, financial stop-losses, and block malicious IP addresses for maximum ROI
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28 Feb 2024 - Knowledge Base / MarTech
The Power of Customer Data Platforms (CDPs)
Discover how Customer Data Platforms (CDPs) unify your data to understand customers better, enabling personalised marketing and exceptional customer experiences.
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27 Feb 2024 - Knowledge Base / MarTech
Ethical Considerations of AI in MarTech
Explore the ethical complexities of AI in marketing technology. Learn how to balance innovation with responsible practices for privacy, bias mitigation, and transparency
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26 Feb 2024 - Knowledge Base / MarTech
AI-Powered Content Creation
Discover how AI-powered tools can streamline your content creation process. Explore practical techniques and popular platforms.
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23 Feb 2024 - Knowledge Base / MarTech
Chatbots and Virtual Assistants for Marketing
Explore the basics of conversational AI and its powerful applications in marketing. Understand how chatbots and virtual assistants drive engagement and customer satisfaction.
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22 Feb 2024 - Announcements
FutureLearn Chooses Webolytics for it’s MarTech Solution
FutureLearn teams up with Webolytics to supercharge learning experiences with cutting-edge MarTech solutions. Discover their partnership for Data Optimised personalisation and more
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21 Feb 2024 - Knowledge Base / MarTech
Integrating MarTech for a Seamless Customer Journey
Discover the omnichannel imperative! Learn how to integrate MarTech tools to create a seamless, customer-centric experience across all channels for boosted loyalty and sales.
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20 Feb 2024 - Knowledge Base / MarTech
Using MarTech for Hyper-Relevant Messaging
Learn how to use MarTech for hyper-personalised messaging. Boost customer engagement, drive sales, and deliver tailored experiences that customers crave.
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19 Feb 2024 - Knowledge Base / MarTech
How to Measure the Success of Your MarTech Initiatives
Cut through the MarTech hype. This guide provides the metrics you need to measure success, justify investment, and make data-driven decisions.
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16 Feb 2024 - Knowledge Base / MarTech
Demystifying Key MarTech Acronyms
Cut through the jargon! This article breaks down the differences between CDP, DMP, CRM, and other key MarTech acronyms for smarter marketing decisions.
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15 Feb 2024 - Announcements
Case Study: How Webolytics Transformed GUS's Acquisition Strategy, Slashing Costs by 40%
Learn how Webolytics revolutionised GUS's marketing. This case study explores data analytics, targeting, and the path to lower acquisition costs.
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14 Feb 2024 - Knowledge Base / MarTech
MarTech Stack 101: Building the Right Tools for Your Business
Build a winning MarTech stack that supports your business goals. Discover the steps and tools you need.
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13 Feb 2024 - Knowledge Base / MarTech
Measuring and Analysing Your Lead Generation Efforts
Measure and refine your lead generation efforts. Track key metrics, use analytics tools, and maximise your marketing ROI.
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