News & Articles

Browse Webosaurus’ latest news and views on all things marketing and lead generation.

How important is technical SEO?
02 Oct 2023 - Knowledge Base / MarTech

How important is technical SEO?

Technical SEO is essential for any business that wants to succeed online. Learn how a headless CMS like Webolytics can help you improve your website's technical SEO

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What is Data-Driven Marketing?
29 Sep 2023 - Knowledge Base / MarTech

What is Data-Driven Marketing?

If you are looking for ways to improve your marketing results, I encourage you to read this article to learn more about data-driven marketing.

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Headless CMS vs Traditional CMS: Which One is Right for You?
28 Sep 2023 - Knowledge Base / MarTech

Headless CMS vs Traditional CMS: Which One is Right for You?

Learn the key differences between headless and traditional CMSs, and why Webolytics is a good choice for a headless CMS

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Difference between B2C and B2B lead generation
27 Sep 2023 - Knowledge Base / Lead Generation

Difference between B2C and B2B lead generation

Learn the key differences between B2B and B2C lead generation, and how to develop effective lead generation strategies for each type of business.

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What is ROAS and can you track it in real-time?
26 Sep 2023 - Knowledge Base / MarTech

What is ROAS and can you track it in real-time?

ROAS, or Return on Ad Spend, is a crucial metric for any business that is using advertising to generate leads or sales

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Webolytics Launches New Multi-Step Form Functionality
25 Sep 2023 - Announcements

Webolytics Launches New Multi-Step Form Functionality

Webolytics, a leading provider of web analytics solutions, has announced the launch of its new multi-step form functionality

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Webolytics Launches New Lead Scoring Module
25 Sep 2023 - Announcements

Webolytics Launches New Lead Scoring Module

Webolytics' new lead scoring module helps businesses prioritize and nurture their leads by assigning points based on website activity, engagement with and marketing content.

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Performance Marketing vs Digital Marketing
25 Sep 2023 - Knowledge Base / Lead Generation

Performance Marketing vs Digital Marketing

Performance marketing is a data-driven approach to marketing that focuses on driving measurable results, such as leads, sales, and app installs

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Website Page vs. Landing Page: A Comprehensive Guide
22 Sep 2023 - Knowledge Base / Online Design

Website Page vs. Landing Page: A Comprehensive Guide

Learn the key differences between website pages and landing pages, and how to choose the right one for your needs.

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What is MarTech?
21 Sep 2023 - Knowledge Base / MarTech

What is MarTech?

MarTech, or marketing technology, is the use of software and tools to automate, streamline, and optimize marketing efforts.

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6 Ways To Optimize Your PPC Performance
20 Sep 2023 - Knowledge Base / Lead Generation

6 Ways To Optimize Your PPC Performance

In this blog post, we discuss six ways to optimize your PPC performance: choose the right keywords, use negative keywords, set a budget, write compelling ad copy and tracking

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The Most Effective Lead Generation Channels in 2023
18 Sep 2023 - Knowledge Base / Lead Generation

The Most Effective Lead Generation Channels in 2023

Discover the most effective lead generation channels for 2023, including thought leadership and SEO, public speaking, email marketing, webinars, and paid online advertising

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What Skills Do You Need to Be a Landing Page Web Designer?
15 Sep 2023 - Knowledge Base / Online Design

What Skills Do You Need to Be a Landing Page Web Designer?

If you want to be a landing page web designer, there are a few key skills that you need to have.

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Banner Sizes and Specifications for Online Banner Placements
14 Sep 2023 - Knowledge Base / Online Design

Banner Sizes and Specifications for Online Banner Placements

Learn about the most common banner sizes and specifications for online banner placements, including desktop, mobile, and social media.

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Pay-per-Qualified Lead (PQL) is the Best Online Lead Generation Strategy for B2C Lead Generation
13 Sep 2023 - Knowledge Base / Lead Generation

Pay-per-Qualified Lead (PQL) is the Best Online Lead Generation Strategy for B2C Lead Generation

Learn the benefits of B2B lead generation and how to get started. Increase your sales, improve your marketing ROI, and enhance your brand awareness.

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Headless CMS: The Advantages of a Decoupled Content Management System
12 Sep 2023 - Knowledge Base / MarTech

Headless CMS: The Advantages of a Decoupled Content Management System

If you're looking for a CMS that is flexible, scalable, secure, developer-friendly, and cost-effective, then a headless CMS is a good option

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