News & Articles

Browse Webosaurus’ latest news and views on all things marketing and lead generation.

MarTech 101: What is Marketing Technology?
30 Apr 2024 - Knowledge Base / MarTech

MarTech 101: What is Marketing Technology?

Gain a competitive edge with MarTech. Understand the tools that optimise marketing, drive growth, and are essential in today's digital world.

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Measuring Marketing ROI
29 Apr 2024 - Knowledge Base / MarTech

Measuring Marketing ROI

Get a complete guide to measuring marketing ROI. Explore cutting-edge techniques, tools, and the mindset shifts needed to optimise your marketing spend.

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Emotional Branding
26 Apr 2024 - Knowledge Base / Lead Generation

Emotional Branding

Learn how emotional branding builds stronger customer relationships, drives decision-making, and creates a memorable brand.

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Email Marketing in 2024
25 Apr 2024 - Knowledge Base / Lead Generation

Email Marketing in 2024

Is email marketing fading? Discover why it remains a top performer in 2024 with personalisation, automation, and incredible ROI

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Google Analytics GA4: The Essential KPIs
24 Apr 2024 - Knowledge Base / MarTech

Google Analytics GA4: The Essential KPIs

New to Google Analytics? Understand the latest GA4 platform and track the metrics that matter. This beginner-friendly guide simplifies essential KPIs.

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A Guide to Repurposing a Single Piece of Content
23 Apr 2024 - Knowledge Base / Lead Generation

A Guide to Repurposing a Single Piece of Content

Maximise your content's value! Get our guide on repurposing one piece of content into multiple formats, reaching wider audiences and saving you time.

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Building Your Buyer Persona
22 Apr 2024 - Knowledge Base / Lead Generation

Building Your Buyer Persona

Craft powerful buyer personas that directly improve your lead generation efforts. Get the guide to attract the right customers.

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Understanding Key MarTech Metrics
18 Apr 2024 - Knowledge Base / MarTech

Understanding Key MarTech Metrics

Measure the right MarTech metrics to gain insights that optimise your campaigns, demonstrate ROI, and drive business growth.

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Optimising Your MarTech Stack
17 Apr 2024 - Knowledge Base / MarTech

Optimising Your MarTech Stack

Get more from your marketing technology! Learn how seamless integration can improve data insights, streamline processes, and boost your ROI.

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The Future of Personalisation
16 Apr 2024 - Knowledge Base / Lead Generation

The Future of Personalisation

Discover how AI is transforming customer experiences with hyper-personalisation, recommendations, and intelligent service

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5 Essential MarTech Tools for Startups on a Budget
15 Apr 2024 - Knowledge Base / MarTech

5 Essential MarTech Tools for Startups on a Budget

Discover 5 powerful marketing tools that won't break the bank. Optimise your startup's marketing without sacrificing your budget.

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Marketing Automation: What It Is and How to Get Started
11 Apr 2024 - Knowledge Base / MarTech

Marketing Automation: What It Is and How to Get Started

Learn what marketing automation is, the benefits it offers, and how to implement it successfully within your business.

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The MarTech Landscape in 2024
09 Apr 2024 - Knowledge Base / MarTech

The MarTech Landscape in 2024

Gain insights into the cutting-edge tools and trends dominating the MarTech landscape in 2024. Stay ahead of the curve with AI, CDPs, and privacy-first solutions.

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A Guide to Lead Generation for Small Businesses
08 Apr 2024 - Knowledge Base / Lead Generation

A Guide to Lead Generation for Small Businesses

Lead generation for small businesses made easy. Master the essentials with actionable strategies and tips to supercharge your customer acquisition.

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The Rise of AI-Powered Lead Generation
05 Apr 2024 - Knowledge Base / Lead Generation

The Rise of AI-Powered Lead Generation

Discover how AI can transform your lead generation strategy. Learn to target better prospects, personalise communication, and boost conversions.

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Building a High-Converting Landing Page
04 Apr 2024 - Knowledge Base / Lead Generation / Online Design

Building a High-Converting Landing Page

Learn how to build high-converting landing pages. Expert checklist covers design, copywriting, SEO, and testing for maximum results.

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