MarTech

Our MarTech blog is your go-to resource for the latest marketing technology trends and best practices. We cover everything from social media marketing to email marketing to content marketing. Our blog posts are written by experts in the field, and they provide actionable advice that you can use to improve your marketing campaigns.
Understanding Key MarTech Metrics
18 Apr 2024 - Knowledge Base / MarTech

Understanding Key MarTech Metrics

Measure the right MarTech metrics to gain insights that optimise your campaigns, demonstrate ROI, and drive business growth.

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Optimising Your MarTech Stack
17 Apr 2024 - Knowledge Base / MarTech

Optimising Your MarTech Stack

Get more from your marketing technology! Learn how seamless integration can improve data insights, streamline processes, and boost your ROI.

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5 Essential MarTech Tools for Startups on a Budget
15 Apr 2024 - Knowledge Base / MarTech

5 Essential MarTech Tools for Startups on a Budget

Discover 5 powerful marketing tools that won't break the bank. Optimise your startup's marketing without sacrificing your budget.

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Marketing Automation: What It Is and How to Get Started
11 Apr 2024 - Knowledge Base / MarTech

Marketing Automation: What It Is and How to Get Started

Learn what marketing automation is, the benefits it offers, and how to implement it successfully within your business.

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The MarTech Landscape in 2024
09 Apr 2024 - Knowledge Base / MarTech

The MarTech Landscape in 2024

Gain insights into the cutting-edge tools and trends dominating the MarTech landscape in 2024. Stay ahead of the curve with AI, CDPs, and privacy-first solutions.

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Getting Started with Git & GitHub
19 Mar 2024 - Knowledge Base / MarTech

Getting Started with Git & GitHub

Git and GitHub for beginners - a guide to version control, code history, collaboration, and safe experimentation.

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React vs. Angular vs. Vue.js
18 Mar 2024 - Knowledge Base / MarTech

React vs. Angular vs. Vue.js

Choosing between React, Angular, and Vue.js for your web project? This guide offers a clear comparison to help you make the best decision.

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Visualising MarTech Data
04 Mar 2024 - Knowledge Base / MarTech

Visualising MarTech Data

Make smarter marketing decisions with data visualisation. Learn about the best tools and practices for transforming complex MarTech data into clear stories.

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Making Analytics Accessible for Marketers
01 Mar 2024 - Knowledge Base / MarTech

Making Analytics Accessible for Marketers

Discover how democratising data drives better campaigns, deeper customer understanding, and agility for your marketing team.

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The Power of Customer Data Platforms (CDPs)
28 Feb 2024 - Knowledge Base / MarTech

The Power of Customer Data Platforms (CDPs)

Discover how Customer Data Platforms (CDPs) unify your data to understand customers better, enabling personalised marketing and exceptional customer experiences.

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Ethical Considerations of AI in MarTech
27 Feb 2024 - Knowledge Base / MarTech

Ethical Considerations of AI in MarTech

Explore the ethical complexities of AI in marketing technology. Learn how to balance innovation with responsible practices for privacy, bias mitigation, and transparency

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AI-Powered Content Creation
26 Feb 2024 - Knowledge Base / MarTech

AI-Powered Content Creation

Discover how AI-powered tools can streamline your content creation process. Explore practical techniques and popular platforms.

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Chatbots and Virtual Assistants for Marketing
23 Feb 2024 - Knowledge Base / MarTech

Chatbots and Virtual Assistants for Marketing

Explore the basics of conversational AI and its powerful applications in marketing. Understand how chatbots and virtual assistants drive engagement and customer satisfaction.

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Integrating MarTech for a Seamless Customer Journey
21 Feb 2024 - Knowledge Base / MarTech

Integrating MarTech for a Seamless Customer Journey

Discover the omnichannel imperative! Learn how to integrate MarTech tools to create a seamless, customer-centric experience across all channels for boosted loyalty and sales.

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Using MarTech for Hyper-Relevant Messaging
20 Feb 2024 - Knowledge Base / MarTech

Using MarTech for Hyper-Relevant Messaging

Learn how to use MarTech for hyper-personalised messaging. Boost customer engagement, drive sales, and deliver tailored experiences that customers crave.

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How to Measure the Success of Your MarTech Initiatives
19 Feb 2024 - Knowledge Base / MarTech

How to Measure the Success of Your MarTech Initiatives

Cut through the MarTech hype. This guide provides the metrics you need to measure success, justify investment, and make data-driven decisions.

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