News & Articles
Browse Webosaurus’ latest news and views on all things marketing and lead generation.
08 May 2024 - Knowledge Base / MarTech
Measuring MarTech ROI
Get the most out of your MarTech investments. Learn the essential KPIs and metrics to measure ROI and maximise the value of your marketing technology.
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07 May 2024 - Knowledge Base / MarTech
Building a MarTech Implementation Roadmap
Learn the essential steps to build a successful MarTech implementation roadmap for streamlined marketing and better results.
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03 May 2024 - Knowledge Base / MarTech
Data Privacy in the MarTech Era
Navigate data privacy in the MarTech era. Learn best practices to ensure compliance and build customer trust.
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02 May 2024 - Knowledge Base / MarTech
The Rise of AI in Marketing
Discover how AI is revolutionising marketing. Learn practical applications, real-world examples, and the benefits AI brings to customer experience and business success.
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01 May 2024 - Knowledge Base / MarTech
The Essential MarTech Stack
Build a winning marketing strategy with the right MarTech stack. Discover essential tools for CRM, analytics, social media, and more to streamline your success.
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30 Apr 2024 - Knowledge Base / MarTech
MarTech 101: What is Marketing Technology?
Gain a competitive edge with MarTech. Understand the tools that optimise marketing, drive growth, and are essential in today's digital world.
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29 Apr 2024 - Knowledge Base / MarTech
Measuring Marketing ROI
Get a complete guide to measuring marketing ROI. Explore cutting-edge techniques, tools, and the mindset shifts needed to optimise your marketing spend.
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26 Apr 2024 - Knowledge Base / Lead Generation
Emotional Branding
Learn how emotional branding builds stronger customer relationships, drives decision-making, and creates a memorable brand.
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25 Apr 2024 - Knowledge Base / Lead Generation
Email Marketing in 2024
Is email marketing fading? Discover why it remains a top performer in 2024 with personalisation, automation, and incredible ROI
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24 Apr 2024 - Knowledge Base / MarTech
Google Analytics GA4: The Essential KPIs
New to Google Analytics? Understand the latest GA4 platform and track the metrics that matter. This beginner-friendly guide simplifies essential KPIs.
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23 Apr 2024 - Knowledge Base / Lead Generation
A Guide to Repurposing a Single Piece of Content
Maximise your content's value! Get our guide on repurposing one piece of content into multiple formats, reaching wider audiences and saving you time.
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22 Apr 2024 - Knowledge Base / Lead Generation
Building Your Buyer Persona
Craft powerful buyer personas that directly improve your lead generation efforts. Get the guide to attract the right customers.
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18 Apr 2024 - Knowledge Base / MarTech
Understanding Key MarTech Metrics
Measure the right MarTech metrics to gain insights that optimise your campaigns, demonstrate ROI, and drive business growth.
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17 Apr 2024 - Knowledge Base / MarTech
Optimising Your MarTech Stack
Get more from your marketing technology! Learn how seamless integration can improve data insights, streamline processes, and boost your ROI.
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16 Apr 2024 - Knowledge Base / Lead Generation
The Future of Personalisation
Discover how AI is transforming customer experiences with hyper-personalisation, recommendations, and intelligent service
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15 Apr 2024 - Knowledge Base / MarTech
5 Essential MarTech Tools for Startups on a Budget
Discover 5 powerful marketing tools that won't break the bank. Optimise your startup's marketing without sacrificing your budget.
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