How Webosaurus Generated Over 2,000 Qualified Leads for Online Business School
25 Jan 2024
Case Study: How Webosaurus Generated Over 2,000 Qualified Leads from 27,000 Clicks for Online Business School
The Online Business School (OBS), a leading provider of online business education, faced a stagnant lead generation process. Despite generating significant website traffic, their conversion rates were low, resulting in an inadequate flow of qualified leads for their enrolment funnel. OBS sought a digital marketing agency to implement a strategic campaign that would attract high-quality leads aligned with their target audience.
Search Engine Marketing (SEM): Implementing targeted Google Ads campaigns to reach users actively searching for online business education programs.
Landing Page Optimisation: Creating high-converting landing pages with compelling copy, clear calls to action, and streamlined lead capture forms.
Content Marketing: Developing engaging blog posts, infographics, and webinars aligned with OBS's curriculum and target audience interests.
Social Media Marketing: Utilising targeted social media advertising and organic content creation to drive traffic to OBS's website and landing pages.
The Webosaurus campaign delivered impressive results, exceeding OBS's initial expectations:
27,000 Clicks: The campaign generated a significant 27,000 clicks to OBS's website and landing pages, indicating strong audience engagement.
2,000+ Qualified Leads: Over 2,000 qualified leads were captured, representing a significant 7.4% conversion rate from clicks to leads.
Improved Brand Awareness: The campaign increased OBS's brand awareness and online visibility, attracting a wider pool of potential students.
Reduced Cost per Lead (CPL): Webosaurus's data-driven approach optimised campaign spending, resulting in a competitive CPL that met OBS's budget constraints.
The success of the Webosaurus campaign for OBS highlights the importance of a data-driven and multi-pronged approach to lead generation. By combining targeted advertising, SEO optimisation, engaging content, and optimised landing pages, Webosaurus was able to attract a large volume of website traffic and convert a significant portion into qualified leads for OBS. This case study demonstrates the effectiveness of strategic digital marketing in driving measurable results for online education providers.