Case study: How Webolytics helped Rated People reduce their cost of acquisition by 40%

Rated People is a UK-based online directory that connects homeowners with local tradespeople. With over 70,000 tradespeople in its network, Rated People is one of the largest online directories of its kind in the UK.

In 2019, Rated People was looking for a way to reduce its cost of acquisition (COA). COA is the amount of money a company spends to acquire a new customer. At the time, Rated People was spending a significant amount of money on online advertising, but it was not seeing the results it wanted.

Rated People decided to try Webolytics, a conversion analytics and affiliate management platform that helps businesses track and analyse their leads, conversions and sales. Webolytics provides businesses with insights into where their traffic is coming from, how visitors are behaving on their website, and what content is resonating with visitors as well as reconciling return on ad-spend (RoAS).

Rated People used Webolytics to track its traffic from online advertising campaigns. The company was able to see which campaigns were driving the most traffic to its website and to it’s partner’s affiliate sites, and which campaigns were converting visitors into customers.

Rated People also used Webolytics to analyse its website traffic by channel. The company was able to see which channels were driving the most traffic to its website and which channels were converting visitors into customers.

Using the insights from Webolytics, Rated People was able to reduce its cost of acquisition by 40%. The company also saw a significant increase in its conversion rates.

How Webolytics Helped Rated People Reduce Its Cost of Acquisition

Webolytics helped Rated People reduce its cost of acquisition in a number of ways. First, Webolytics helped Rated People track its traffic from online advertising campaigns. This allowed Rated People to see which campaigns were driving the most traffic to its website and which campaigns were converting visitors into customers.

Second, Webolytics helped Rated People analyse its website traffic by channel. This allowed Rated People to see which channels were driving the most traffic to its website and which channels were converting visitors into customers.

Third, Webolytics helped Rated People to manage their affiliate network, and their invoice reconciliation. This also freed up time for employees to focus on other core tasks.

Result

As a result of using Webolytics, Rated People was able to reduce its cost of acquisition by 40%. The company also saw a significant increase in its conversion rates.

Conclusion

Webolytics is a powerful web analytics platform that can help businesses track and analyse their website traffic. Webolytics provides businesses with insights into where their traffic is coming from, how visitors are behaving on their website, and what content is resonating with visitors.

Businesses can use the insights from Webolytics to improve their website content, marketing campaigns, and overall business performance.

If you are looking for a way to reduce your cost of acquisition, improve your website traffic, and increase your conversion rates, then Webolytics is the solution for you.