Rated People's

The Brief

As the affiliate sector was the biggest source of high-quality performance-based leads for them it was prudent to invest in a modern affiliate tech.

One of the biggest pain-point on their existing platform was the high level of fraud and the ability to control fraudulent pay-outs.

Challenge

Rated People were also struggling to identify the intrinsic worth of a lead to their business and to understand the net ROI from every lead.

Moreover, the lack of flexible commercial pay-out options restricted their ability to work with only few partners.

Solution

Rated People chose to take 12-month SAAS license subscription of Webolytics platform to manage their UK affiliate programme more effectively.

One of the key reasons to make this investment was the advanced nature of the platform which being an open API platform allowed easy integration with third party tech providers.