Case Study: How We Helped Trades Skills Generate Over 15,000 Leads

16 Nov 2023
Case Study: How We Helped Trades Skills Generate Over 15,000 Leads

Trades Skills is a leading provider of trade skills training in the UK. They offer a wide range of courses, from basic skills to advanced trade certifications. Trades Skills was looking to increase their lead generation in order to grow their business.


Trades Skills was struggling to generate leads from their website. They had tried a number of different marketing techniques, but they were not seeing the results they wanted.


We worked with Trades Skills to develop a comprehensive lead generation strategy. This strategy included:

  • Created an Affiliate Network: We made a custom network Trades Skills' with Partners and Affiliates of Webonet which were relevant for Trades Skills’ audience.
  • Pay-per-click (PPC) advertising: We ran PPC ads on Google and other search engines. This helped Trades Skills to reach a wider audience and drive traffic to a dedicated micro-site for Lead Generation.
  • Social media marketing: We created social media profiles for Trades Skills and ran social media campaigns to generate leads.
  • Email marketing: We collected email addresses from potential leads and sent them a series of nurturing emails to help them move further down the sales funnel.


As a result of our work, Trades Skills generated over 15,000 leads. This led to a significant increase in sales for Trades Skills.

Lessons Learned

There are a number of lessons that we learned from this case study:

  • It is important to have a comprehensive lead generation strategy. This strategy should include a mix of different marketing techniques.
  • It is important to track your results. This will help you to see which marketing techniques are working and which ones are not.
  • It is important to be patient. It takes time to generate leads and make sales.


We are proud of the results that we achieved for Trades Skills. This case study demonstrates the power of a comprehensive lead generation strategy.

Additional Notes

  • We also helped Trades Skills to develop a sales process to convert leads into customers.
  • We provided Trades Skills with ongoing marketing support to help them to continue to generate leads.

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