Lead Generation Campaign
Webosaurus was tasked with generating a set quota of leads for new leads with Trades Skills.
Build a custom landing page, RoS banners, email creatives and social adverts to cater for leads and Trades Skills. Additionally, these users had to be based in the UK, and not have registered with Trades Skills previously, and geographical location is on rotation month-by-month.
The nature of the campaign is notorious with fraudulent activity, so we had to ensure that additional procedures and validations needed to be included on top of our traditional anti-fraud models.
Custom integration was done to integrate our platforms with client’s preferred data validation provider to ensure real-time deliverability of data.
For Validation of data to fit with the criteria, we built validation into the campaign, which verified validity of the vehicle upon submission, which provided these with an instant answer. There were also complex criteria for signatures capturing and in the case of Mercedes, a proof of vehicle picture and driving licence too.
Custom dashboards were built to track the data output and manually map the lead conversions.