Webolytics Launches New Lead Scoring Module

Webolytics, a leading provider of web analytics and marketing automation software, has launched a new lead scoring module to help businesses Prioritise and nurture their leads. The new module allows businesses to assign points to leads based on a variety of factors, such as their website activity, engagement with marketing content, and company firmographics.

Once leads have been scored, businesses can use this information to segment their leads and send them targeted messages and offers. For example, businesses can send high-scoring leads to their sales team for follow-up, while sending lower-scoring leads nurturing content to keep them engaged with the brand.

The Webolytics lead scoring module is easy to use and can be customised to meet the specific needs of each business. Businesses can choose from a variety of pre-built scoring rules, or they can create their own custom rules. Businesses can also set different scoring thresholds for different lead stages, such as marketing qualified lead (MQL) and sales qualified lead (SQL).

The Webolytics lead scoring module is a valuable tool for businesses of all sizes. It can help businesses to:

• Prioritise their leads and focus their sales efforts on the most qualified leads.
• Nurture their leads with targeted messages and offers.
• Improve their conversion rates and close more deals.

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Here are some examples of how businesses can use the Webolytics lead scoring module

• A software company can score leads based on the product pages they visit. Leads that visit certain product pages are likely to be more interested in the company's products, so they can be given a higher score.
• An e-commerce company can score leads based on their purchase history and abandoned shopping cart activity. Leads that have made previous purchases or have abandoned items in their shopping cart are more likely to be interested in the company's products, so they can be given a higher score.
• A business services company can score leads based on the company size and industry. Leads from larger companies in target industries are more likely to be a good fit for the company's services, so they can be given a higher score.

The Webolytics lead scoring module is a powerful tool that can help businesses to improve their lead generation and sales efforts. It is easy to use and can be customised to meet the specific needs of each business.

Read more about Webolytics' lead scoring module here.