Webolytics Launches Hubspot Connection Module to Streamline Marketing and Sales
21 Dec 2023
Webosaurus, a leading provider of marketing analytics and attribution solutions, today announced the launch of its Webolytics HubSpot Connection Module, a powerful new tool designed to bridge the gap between marketing and sales efforts. This innovative module seamlessly integrates Webolytics' robust analytics platform with the HubSpot CRM, empowering businesses to gain deeper customer insights, optimise marketing campaigns, and ultimately drive increased sales.
In today's digital landscape, where customer journeys span multiple touch-points, effectively aligning marketing and sales efforts is crucial for success. However, many businesses struggle with data silos and disconnected systems, hindering their ability to gain a holistic view of their customers and their interactions with the brand. Webolytics' HubSpot Connection Module solves this challenge by offering a centralised platform for consolidating marketing and sales data.
Key Features of the HubSpot Connection Module:
- Seamless Data Integration: The module automatically synchronises data between Webolytics and HubSpot, providing a single source of truth for customer behaviour and campaign performance.
- Enhanced Customer Insights: Gain a deeper understanding of your customers by combining website analytics with CRM data, such as lead details, deal stages, and customer demographics.
- Optimised Campaign Attribution: Track the true impact of your marketing campaigns across all touch-points, from initial website visit to final conversion, and identify the most effective channels for driving revenue.
- Improved Lead Scoring and Nurturing: Leverage Webolytics' advanced analytics to score leads based on their website activity and engagement, allowing sales teams to prioritise their efforts and focus on the most qualified leads.
- Streamlined Reporting and Visualisation: Generate comprehensive reports and dashboards that combine website and CRM data, providing clear and actionable insights for both marketing and sales teams.
“We are thrilled to launch the HubSpot Connection Module and deliver even greater value to our customers,” said Rishi Kapoor, CEO of Webosaurus. “By bridging the gap between marketing and sales, this module empowers businesses to make data-driven decisions, optimise their marketing campaigns, and ultimately achieve their growth goals.”
Benefits for Businesses:
- Increased Sales and Revenue: Improved lead scoring and nurturing, combined with deeper customer insights, lead to higher conversion rates and increased sales.
- Improved Marketing ROI: Optimise marketing campaigns based on data-driven insights, ensuring that resources are allocated towards the most effective channels.
- Enhanced Customer Experience: Gain a 360-degree view of your customers and their interactions with your brand, allowing you to deliver personalised experiences that drive loyalty and advocacy.
- Streamlined Business Processes: Eliminate data silos and manual reporting processes, improving efficiency and freeing up valuable time for both marketing and sales teams.
The HubSpot Connection Module is available now to all Webolytics customers:
- Set up a Hubspot connection: https://www.webolytics.com/resources/set-up-a-hubspot-connection/
- Hubspot Form Modules: https://www.webolytics.com/resources/hubspot-module/
- Hubspot Workflow Rules: https://www.webolytics.com/resources/hubspot-workflow-rules-verify-lead/
Webolytics is a leading marketing analytics and attribution platform (Owned by Webosaurus) that empowers businesses to make data-driven decisions and achieve their growth goals. Our platform provides comprehensive insights into customer behaviour across all touch-points, helping businesses optimise their marketing campaigns, improve lead generation, and increase sales. With a focus on innovation and customer success, Webolytics is trusted by businesses of all sizes to unlock the power of their marketing data.