Case Study: How We Helped iTalk Telecom Generate Over 1700 Leads from Email Marketing

30 Nov 2023
Case Study: How We Helped iTalk Telecom Generate Over 1700 Leads from Email Marketing

iTalk Telecom is a leading provider of cloud-based communications solutions. The company was looking for a way to increase its lead generation and sales pipeline. We partnered with iTalk Telecom to develop and implement an email marketing program that would help them achieve their goals.

Our Approach

We began by working with iTalk Telecom to understand their target audience and their ideal customer profile. We then developed a series of email campaigns that were tailored to the specific needs and interests of their target audience.

We also used a variety of email marketing techniques to improve the effectiveness of our campaigns. These techniques included:

  • Segmenting our email lists so that we could send targeted messages to each segment
  • Using A/B testing to optimise our email subject lines, content, and calls to action
  • Tracking our email results so that we could make adjustments to our campaigns as needed


Our email marketing program was a resounding success for iTalk Telecom. The company generated over 1700 leads from email marketing, and they were able to convert many of those leads into paying customers.

Here are some of the specific results that iTalk Telecom achieved:

  • Increased open rates by 20%
  • Increased click-through rates by 50%
  • Generated over 1700 leads from email marketing
  • Stopped over 1300 fraudulent Leads passing through into iTalk Telecom


iTalk Telecom's email marketing program is a case study in how email marketing can be used to generate leads and sales. By working with us to develop a targeted and effective email marketing program, iTalk Telecom was able to achieve their lead generation and sales goals.

Additional Notes

In addition to the results listed above, iTalk Telecom also saw an increase in brand awareness and website traffic as a result of their email marketing program. The company was also able to improve their customer satisfaction scores.

We are proud of the results that we were able to achieve for iTalk Telecom, and we are confident that email marketing can be a valuable tool for businesses of all sizes.

I would also like to add that email marketing is just one of many digital marketing strategies that can be used to generate leads and sales. Other effective strategies include search engine optimisation (SEO), social media marketing, and content marketing.

If you are interested in learning more about how email marketing can help your business, please contact us today.


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