Banner Sizes and Specifications for Online Banner Placements

14 Sep 2023
banner sizes

Online banner ads are a great way to reach a large audience and generate leads for your business. However, in order to be effective, your banner ads need to be the right size and have the correct specifications.

Here are some of the most common banner sizes and specifications for online banner placements:


  • Leaderboard: 728 x 90 pixels
  • Medium rectangle: 300 x 250 pixels
  • Skyscraper: 120 x 600 pixels
  • Half-page: 300 x 600 pixels


  • Mobile leaderboard: 320 x 50 pixels
  • Medium rectangle: 300 x 250 pixels
  • Square: 250 x 250 pixels
  • Interstitial: 640 x 1136 pixels

In addition to the size, there are also a few other specifications that you need to keep in mind when creating your banner ads. These include:

  • File format: Banner ads should be saved in a file format that is supported by most browsers, such as JPEG, PNG, or GIF.
  • File size: Banner ads should be as small as possible without sacrificing quality. This will help to ensure that your ads load quickly and don't slow down your website.
  • Click-through rate (CTR): The CTR is the percentage of people who see your ad and click on it. A high CTR is a good indicator that your ad is effective.

Social Media Banner Sizes and Specifications

The banner sizes and specifications for social media platforms vary depending on the platform. However, some of the most common sizes include:


  • Desktop: 1200 x 628 pixels
  • Mobile: 600 x 315 pixels


  • Desktop: 2000 x 2000 pixels
  • Mobile: 1000 x 1000 pixels


  • Desktop: 1200 x 628 pixels
  • Mobile: 600 x 315 pixels

Why Webosaurus are Experts at Making Online Lead Generation Campaigns

Webosaurus are experts at making online lead generation campaigns. We have a team of experienced designers and marketers who can create high-quality banner ads that are effective at generating leads. We also have a deep understanding of the different banner sizes and specifications that are required for different online platforms.

If you're looking to create an online lead generation campaign, Webosaurus can help. We'll work with you to understand your goals and create a campaign that is tailored to your specific needs. We'll also track the performance of your campaign so that you can see how well it's working and make necessary adjustments.

Contact us today to learn more about how we can help you create an online lead generation campaign that will generate results.

Here are some additional tips for creating effective banner ad:

  • Keep your ad copy short and to the point.
  • Use clear and concise call-to-action buttons.
  • Make sure your ad is visually appealing.
  • Target your ads to the right audience.
  • Track the performance of your ads and make adjustments as needed.

By following these tips, you can create effective banner ads that will help you generate leads for your business.

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