Wilford Smith's

The Brief

Webosaurus was tasked with generating a set quota of B2B leads for new leads with Wilford Smith.

Challenge

Build a custom landing page, RoS banners, email creatives and social adverts to cater for leads and Wilford Smith. Additionally, these users had to be based in the UK, and not have registered with Wilford Smith previously.

Where this was a B2B campaign, all leads have to be a company that is in need of HR Services.

The nature of the campaign is notorious with fraudulent activity, so we had to ensure that additional procedures and validations needed to be included on top of our traditional anti-fraud models.

Martech Solution

Custom integration was done to integrate our platforms with client’s preferred data validation provider to ensure real-time deliverability of data.

Analysis

Custom dashboards were built to track the data output and manually map the lead conversions.