VG & Partners'

The Brief

VG & Partners needed to gain visibility from a standing start, on a new domain.

We were tasked with gaining page 1 ranking on 50 initial key words and phrases

Challenge

VG & Partners was a totally new domain with no history, or previouse online presence. There was not a lot of initial content either, so we need understand VG & Partner’s sector thoroughly to enable us to curate content which is relevant to their business, and their audience.

The core market for VG & Partners is based in Canada, with no real interest in anything outside of Canada.

Solution

Taking a localised approach, we investigate and then create a list of semantics, which revolve around the Key phrases which have been requested from VG & Partners.

We then set out a content schedule, with an initial tranch of content deployed, and then also pushed out to reputable and relevant sites for syndication.