B2B Lead Generation Campaign
Webosaurus was tasked with generating a set quota of B2B leads for new leads with Unifii.
Build a custom landing page, RoS banners, email creatives and social adverts to cater for leads and Unifii. Additionally, these users had to be based in the UK, and not have registered with Unifii previously.
Where this was a B2B campaign, all leads have to be a company with more than 200 employees that is in need of ServiceNow Services, or planning to use ServiceNow in the near future.
The nature of the campaign is notorious with fraudulent activity, so we had to ensure that additional procedures and validations needed to be included on top of our traditional anti-fraud models.
Custom integration was done to integrate our platforms with client’s preferred data validation provider to ensure real-time deliverability of data.
For Validation of data to fit with the criteria, we built functionality into the forms, to allow for multiple options to become available to the user, or hidden from the user based on the information that was inputted by them (eg: Whether a home owner or tenant).
Custom dashboards were built to track the data output and manually map the lead conversions.