LoanTubes's

The Brief

Webosaurus was tasked with generating a set quota of leads for new leads with LoanTube.

Challenge

Build a custom landing page, RoS banners, email creatives and social adverts to cater for leads for Diesel Refund. These users had to be based in the UK, and not have registered with LoanTube previously.

Additionally, this campaign had an extensive application form, with multiple scenarios based on user input.

The nature of the campaign is notorious with fraudulent activity, so we had to ensure that additional procedures and validations needed to be included on top of our traditional anti-fraud models.

Martech Solution

Custom integration was done to integrate our platforms with client’s preferred data validation provider to ensure real-time deliverability of data.

For Validation of data to fit with the criteria, we built functionality into the forms, to allow for multiple options to become available to the user, or hidden from the user based on the information that was inputted by them (eg: Whether a home owner or tenant).

Analysis

Custom dashboards were built to track the data output and manually map the lead conversions.