Home Eco Grant's
Lead Generation Campaign
Webosaurus was tasked with generating a set quota of leads for new leads with Home Eco Grants.
Build a custom landing page, RoS banners, email creatives and social adverts to cater for leads and Home Eco Grants. T Additionally, these users had to be based in the UK, and not have registered with Home Eco Grants previously.
Additionally, this campaign is only eligible for certain people, who claim benefits and are already registered in the UK, without a mains gas supply.
The nature of the campaign is notorious with fraudulent activity, so we had to ensure that additional procedures and validations needed to be included on top of our traditional anti-fraud models.
Custom integration was done to integrate our platforms with client’s preferred data validation provider to ensure real-time deliverability of data.
For Validation of data to fit with the criteria, we built validation into the campaign, which verified validity of the property upon submission and also provided the user with an instant answer. There were also complex criteria for ensuring that the user was eligible and claimed benefits of a certain type.
Custom dashboards were built to track the data output and manually map the lead conversions.