GUS's

The Brief

GUS (Global University Systems) needed to invest in their affiliate network, as the potential was not being realised. Webosaurus were approached to help GUS improve the quality of their affiliate network.

The biggest pain-point on their existing platform was the high level of fraud and the ability to control fraudulent pay-outs.

Challenge

GUS were also struggling to identify the intrinsic worth of a lead due to the high levels of fraudulent activity.

Additionally the lack of flexible commercial pay-out options restricted their ability to work with only few partners.

Solution

GUS chose to take 12-month SAAS license subscription of Webolytics platform to manage their Global affiliate programme more effectively.

One of the key reasons to make this investment the ability to integrate directly into their partner's infrastructure and control fraudulent activity direct from these sources.