Account Opening Campaign
Webosaurus was tasked with generating a set quota of leads for new account openings with Finq.
Build a custom landing page, RoS banners, email creatives and social adverts to cater for new CFD Trading Accounts. Additionally, these users had to be viable to open a trading account and meet strict criteria.
The nature of the campaign is notorious with fraudulent activity, so we had to ensure that additional procedures and validations needed to be included on top of our traditional anti-fraud models.
Custom integration was done to integrate our platforms with client’s preferred data validation provider to ensure real-time deliverability of data.
Custom dashboards were built to track the data output and manually map the lead conversions.