Driver Acquisition Campaign
Webosaurus was tasked with generating a set quota of leads for new deliver drivers for Deliveroo.
Build a custom email creatives and social adverts to cater for new Deliveroo Drivers.
The nature of the campaign is notorious with fraudulent activity, so we had to ensure that additional procedures and validations needed to be included on top of our traditional anti-fraud models.
Webolytics handled the lead acquisitions, which were then accessed by Deliveroo via a secure dashboard.
Custom dashboards were built to track the data output and manually map the lead conversions.