We
Delivered
Click-Start's
Landing
Page
The Brief
Click-start required a new, dynamic landing page that reflected its core mission: to provide accessible, free, and high-quality digital skills training to a broad audience, moving from an initial concept to a fully-fledged learning platform.
As a collaboration between the University of Leeds, the Institute of Coding, and Nominet, Click-start has the backing of respected academic and industry leaders, ensuring its courses are credible and in-demand.
Challenge
In addition to Click-start's own identity, we also needed to be sympathetic to the brand guidelines of its partners and incorporate their key colors and logos into the website.
The team needed to position Click-start as a service-focused platform that specializes in breaking down barriers to education, empowering learners to advance their careers with crucial digital and tech skills.
Future-Proofing
Technology changes fast and keeps on improving. The digital education sector is no exception.
We ensured that the front end integrated seamlessly with the back-end learning platform, allowing for smooth onboarding of new learners and clear, simple access to course information and enrollment portals.
Website Specifications
Typography
Colour Pallet
RGB : 222, 0, 165
RGB : 235, 84, 112
RGB : 67, 254, 247
RGB : 255, 85, 1
RGB : 255,255,255
CMYK : 0,0,0,0
RGB : 0,0,0
CMYK : 75,68,67,90
Accessible & Quality Learning
We created a platform we are proud of: a landing page that takes the best of online education, backed by leading academic and industry partners, with a unique, service-driven advantage focused on accessibility for all.
Intuitive Design & Functionality
Click-start's landing page had to be lightweight and user-friendly, without compromising advanced tools and functionalities.
These included an intuitive course search, clear information on our free programs, simple sign-up and enrollment processes, and seamless integration with our learning platform to provide a smooth user experience.
User-Centric Design
Given the diverse audience for Click-start, we could not create a single user journey.
To address this, we designed two distinct user pathways: one tailored for learners looking to quickly upskill and boost their CV, and another for individuals new to the digital world, ensuring a clear and welcoming experience for everyone
Show-Reel