YOPA a leading fixed fee property-tech start-up offer homeowners an affordable and simple way to sell their home. Yopa were looking at innovative ways to generate free property valuations for their property agents to drive instructions.
Yopa Case Study
New Customer Acquisition Campaign
Step One - Creative
Built state-of-the-art microsite and ad placements concepts.
Step Two - Web Development
Created a fully responsive lead generation optimized microsite to generate online valuation inquiries.
Step 3 - Data Validation and Verification
Ensured every valuation inquiry data (email, phone & postcode) is verified before it goes to Yopa.
Step 4 - Tech Integration
Crafted complex API integration with Yopa’s CRM to enable users to see real-time availability of Yopa’s local agents.
Step 5 - Data Logistics
Data transfer API was built to transfer customer data to Yopa in real-time.
Step 6 - Innovation
Curated a new tech integration to support campaign optimization at the sales level rather than valuation level to reflect true ROI for Yopa.
Strategy
Webosaurus created a custom UK email affiliate network for Yopa. Webosaurus partnered with premium publishers, niche email database owners, affiliate networks to drive valuation acquisition demand for Yopa.
Channel Used
E-mail Marketing
Results Generated
Below are some of the results we achieved with this campaign.
1,000,000
+ Number of opens/impressions
2000
+ Leads
50,000
+ Clicks
1000
+ Conversions
