Yopa Case Study

New Customer Acquisition Campaign

The Challenge

YOPA a leading fixed fee property-tech start-up offer homeowners an affordable and simple way to sell their home. Yopa were looking at innovative ways to generate free property valuations for their property agents to drive instructions.

Step One - Creative

Built state-of-the-art microsite and ad placements concepts.

Step Two - Web Development

Created a fully responsive lead generation optimized microsite to generate online valuation inquiries.

Step 3 - Data Validation and Verification

Ensured every valuation inquiry data (email, phone & postcode) is verified before it goes to Yopa.

Step 4 - Tech Integration

Crafted complex API integration with Yopa’s CRM to enable users to see real-time availability of Yopa’s local agents.

Step 5 - Data Logistics

Data transfer API was built to transfer customer data to Yopa in real-time.

Step 6 - Innovation

Curated a new tech integration to support campaign optimization at the sales level rather than valuation level to reflect true ROI for Yopa.


Webosaurus created a custom UK email affiliate network for Yopa. Webosaurus partnered with premium publishers, niche email database owners, affiliate networks to drive valuation acquisition demand for Yopa.

Channel Used

E-mail Marketing


Results Generated

Below are some of the results we achieved with this campaign.

+ Number of opens/impressions
+ Leads
+ Clicks
+ Conversions
Webosaurus YOPA
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