Rated People Case Study

New Customer Acquisition Campaign

Challenge

Rated People are UK’s leading home improvement marketplace connecting tradespeople & homeowners. Focus was to expand their penetration into more homeowners and generate quality leads for their clients (tradesmen). Email marketing was not effectively used as a channel. Webosaurus was asked to leverage the email marketing channel and generate leads via their premium advertising email network on an exclusive basis.

Creative

We build a brand new user experience for homeowners to submit their home improvement/repair job requests

Web Development

A unique single page landing page was built to create a friction less user engagement

Data Validation & Verification

Every single record was verified & validated before submission

Tech & Data Integration

Our tech team tirelessly worked to create a brand new API integration to facilitate real-time transfer of leads into client’s CRM

Analytics

We created custom dashboards on separate tracking platforms, lead platform for Rated People team to view real-time client data and also our campaign management platform to track granular performance of the campaign making all lead generation sources transparent

Innovation

We are working on building a very complex ROI Profit margin calculator for Rated People which will allow to evaluate the intrinsic value of every single lead generated via our network

Strategy

Curated a custom email affiliate network to generate quality leads ensuring we have full visibility on effectiveness on the campaign by making ROI transparent & accessible

Channel Used

Email Marketing

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