Rated People Case Study

Webolytics Platform


Rated People is the UK’s leading home improvement marketplace that connects tradesmen & homeowners. They help homeowners with their home improvement requests by connecting them to qualified local tradesmen who are willing to undertake the work. Their business model is to generate high quality home improvement leads and sell it to the relevant tradesmen.


Rated People was using Impact Radius to manage their affiliate management programme in the UK. As the affiliate sector was the biggest source of high-quality performance-based leads for them it was prudent  to invest in a modern affiliate tech. One of the biggest pain-point on their existing platform was the high level of fraud and the ability to control fraudulent pay-outs.

They were also struggling to identify the intrinsic worth of a lead to their business and to understand the net ROI from every lead. Moreover, the lack of flexible commercial pay-out options restricted their ability to work with only few partners. It was also very challenging to understand profitability for their specific trade sectors. To manage the affiliate sector efficiently they resorted to lot of manual reconciliation through spreadsheets.


A stringent bidding process was undertaken, and majority of leading online lead generation & affiliate marketing tech providers were invited to bid. After a 2-month long process to identify the most apt technology partner out of 4 top vendors Webosaurus’ s customer acquisition platform Webolytics was chosen.

Rated People chose to take 12-month SAAS license subscription of Webolytics platform to manage their UK affiliate programme more effectively. One of the key reasons to make this investment was the advanced nature of the platform which being an open API platform allowed easy integration with third party tech providers.

The key stakeholders were concerned about the true Return-On-Ad-Spend(ROAS) to ensure they are making profitable partnerships with affiliates. As the key priority for the business was to drive growth of their affiliate channel, they felt Webolytics platform had all the ingredients designed to help them grow their business.

Key Benefits Achieved

  • Stringent Fraud Controls – IP/Email/Phone/Geo/Intelligent Dedupe verifications
  • Multiple Pay-out Options – CPC/CPL/CPA/Rev-share/Custom Hybrids
  • ROI Calculator – Understand true contrast between spend and revenue achieved
  • Profitability & Conversion Rate Calculator for Campaigns / Partners / Specific Trades
  • Streamlined Campaign Management – Any currency/any pay-out/risk management module
  • Dynamic Forms – for more control to manage data capture
  • Insights – Data driven insights for performance marketers to optimise campaigns
  • Unified User view – Ability to see one profile of the user from first click till the last engagement
  • Abstract Reporting – They were able to empower affiliate to create custom reports based on their needs
  • Affiliate Onboarding & Invoicing – Streamlined process for onboarding and managing invoices via self-billing platform functionality

Results After 12 Months

Reduction in customer acquisition cost – Up to 40%

Leads Processed – 287,000+

Leads Rejected – 29,000+

Spend – 2 Million+

ROI – 2.08X

Fraud Related Savings – £259,000+

Contract Extended


We really liked the expert online lead generation knowledge of Webolytics team. Their developers were always open to customise the platform based on our business needs. The fanatical customer service is unparalleled in the industry with response times averaging less than 10 minutes. As we work in a very dynamic environment, we their team were always ready to  handhold us and come up with effective solutions. We have also been pleasantly surprised with so many innovative features that have been added to the Webolytics platform. Every single element whether it was new custom features, paying our affiliates on time has been delivered. We were one of the early adopters of the Webolytics customer acquisition tech and are proud to say it has paid us exponential returns. We would recommend Webolytics marketing analytics technology to any business who operates in the online lead generation & customer acquisition space.


Alfie Bektas

Performance Marketing Manager

Rated People Ltd


Rated People

From strategic consultancy to campaign execution, we helped the business to grow their turnover 3X in just matter of less than 18 months.

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Cost Reduction
Fraudulent Related Savings (£)
Leads Processed
Rated People
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