Webolytics
Customer Acquisition Analytics Platform
Webolytics is a next generation open API cloud platform designed to track return on advertising spend for discerning performance marketers. Deep campaign performance insights empower marketing practitioners to make data-driven campaign optimisation decisions. Ability to manage all media channels and data sources under one roof is critical to the success of all businesses. Whether you are looking to control your customer acquisition costs or exploring opportunities to grow your business through strategic partnerships, the platform offers lots of flexibility. A single view of entire customer journey help marketers understand the true intrinsic value of every customer.
Usage Scenarios
Advertising
Analytics
Platform
Return on
Ad-Spend
Platform
Affiliate
Management
Platform
Conversion
Tracking
Platform
Campaign
Management
Platform
Data
Management
Platform
Fraud
Control
Platform
e-Commerce
Platform
Introducing
Broker
Platform
Customer
Lifetime Value
Platform
Invoice
Management
Platform
Fintech
Platform
Platform Features
Global
Platform
Run your marketing campaign in 241 countries & territories across the globe.
Fraud
Prevention
We have zero tolerance against fraud and use most stringent fraud control measures.
Return On
Ad Spend
Track your return on investment at a holistic or granular campaign & media partner level.
Open API Platform
Our powerful open API platform easily integrates with third party tech
platforms to streamline data logistics.
Ease of Use
The platform UI/UX optimised design help you easily navigate & achieve desired result.
Profit Loss Calculation
Our industry leading P&L calculation helps your make data-driven decision on campaign optimisation.
Multiple Currencies
Platform empowers advertisers to work with partners in 150 countries.
Automated Invoicing
Our state-of-art self-billing engine makes it easier to track, manage & pay affiliate invoices.
Real Time Data Tracking
Track everything seamless with real-time data & our deep campaign insights.
Track User Journey
Complete view of the end-to-end customer journey right from the first click to the last scale.
Dynamic Forms
Our modern dynamic form technology enables you to have maximum control on
your form data.
Risk Management
The industry’s first risk management module empowers you to customise your campaign risk appetite.
Abstract Reporting
Create bespoke report using custom metrics based on your needs.
Data Verification & Validation
Our real-time IP, Email, Address, Phone, Bank Details, Identity verification
& validation techniques help drive conversation.
Dynamic Payouts
We offer flexibility on the payout options whether it is Fixed Fee, CPC, CPL, CPA,
Rev-share, varied tiers, or even custom hybrid model.
Country Whitelist & Blacklist
Webolytics supports customised geo location whitelisting & blacklisting.
Lead & Acquisition Goal
Set custom lead and acquisition targets to boost campaign performance.
Heatmaps
Our click, leads and sales heatmaps help you understand the trends.
API Webhook & Integrations
Our native integrations with leading CRM’s empower programmatic data logistics.
Compliance
Stringent data protection compliance, regulation compliance gives peace of mind.
Security
99.9% uptime guarantee powered by our global database & web server
infrastructure.
Client Case Study
Affiliate Management Platform
Rated People are UK’s leading home improvement marketplace. Affiliate channel is a key focus area for their business. They needed a robust marketing tech platform to manage their complete end-to-end affiliate programme. After a lengthy vendor selection process, they chose Webolytics platform to manage their UK affiliate programme. Main reason to use Webolytics was to make their ROI on digital ad spend transparent & accessible. The key focus criteria was to understand the intrinsic & customer lifetime value of lead so that they can optimise their affiliate partnerships by making data-driven decisions.
