Webolytics

Customer Acquisition Analytics Platform

Webolytics is a next generation open API cloud platform designed to track return on advertising spend for discerning performance marketers. Deep campaign performance insights empower marketing practitioners to make data-driven campaign optimisation decisions. Ability to manage all media channels and data sources under one roof is critical to the success of all businesses. Whether you are looking to control your customer acquisition costs or exploring opportunities to grow your business through strategic partnerships, the platform offers lots of flexibility. A single view of entire customer journey help marketers understand the true intrinsic value of every customer.

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Usage Scenarios

Advertising
Analytics
Platform

Return on
Ad-Spend
Platform

Affiliate
Management
Platform

Conversion
Tracking
Platform

Campaign
Management
Platform

Data
Management
Platform

Fraud
Control
Platform

e-Commerce
Platform

Introducing
Broker
Platform

Customer
Lifetime Value
Platform

Invoice
Management
Platform

Fintech
Platform

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Native Integration

Admins can easily ensure that Webolytics is in line with a companies’ business processes and workflows by easily configuring a series of key steps or milestones. By automatically tracking all customer journeys autonomously, users and admins can download and import, or integrate client information into their own CRM easily and efficiently. Depending on the privileges that have been assigned to a user they can access all client-related communication at any time. Additionally, users can segment leads into a variety of custom statuses or segments. Each group can inherit specific method of communication from their own in-house operations. With customers organised this way companies can easily follow up by segmented groups.

Real Time Data

Webolytics delivers real-time, searchable data across everything in the portal through one simple, powerful search box. Users can log all client touch points, emails, and history automatically and take the pain out of keeping track of client communication. It makes it easy to view and manage current and past commercial history that companies have with their customers. By intelligently indexing conversions, you have access to all customer interactions as they relate to a sale, project, issue or any other vertical that has been defined. This makes it easy for teams to stay updated on all customer-related conversations.

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Platform Features

Global
Platform

Run your marketing campaign in 241 countries & territories across the globe.

Fraud
Prevention

We have zero tolerance against fraud and use most stringent fraud control measures.

Return On
Ad Spend

Track your return on investment at a holistic or granular campaign & media partner level.

Open API Platform

Our powerful open API platform easily integrates with third party tech
platforms to streamline data logistics.

Ease of Use

The platform UI/UX optimised design help you easily navigate & achieve desired result.

Profit Loss Calculation

Our industry leading P&L calculation helps your make data-driven decision on campaign optimisation.

Multiple Currencies

Platform empowers advertisers to work with partners in 150 countries.

Automated Invoicing

Our state-of-art self-billing engine makes it easier to track, manage & pay affiliate invoices.

Real Time Data Tracking

Track everything seamless with real-time data & our deep campaign insights.

Track User Journey

Complete view of the end-to-end customer journey right from the first click to the last scale.

Dynamic Forms

Our modern dynamic form technology enables you to have maximum control on
your form data.

Risk Management

The industry’s first risk management module empowers you to customise your campaign risk appetite.

Abstract Reporting

Create bespoke report using custom metrics based on your needs.

Data Verification & Validation

Our real-time IP, Email, Address, Phone, Bank Details, Identity verification
& validation techniques help drive conversation.

Dynamic Payouts

We offer flexibility on the payout options whether it is Fixed Fee, CPC, CPL, CPA,
Rev-share, varied tiers, or even custom hybrid model.

Country Whitelist & Blacklist

Webolytics supports customised geo location whitelisting & blacklisting.

Lead & Acquisition Goal

Set custom lead and acquisition targets to boost campaign performance.

Heatmaps

Our click, leads and sales heatmaps help you understand the trends.

API Webhook & Integrations

Our native integrations with leading CRM’s empower programmatic data logistics.

Compliance

Stringent data protection compliance, regulation compliance gives peace of mind.

Security

99.9% uptime guarantee powered by our global database & web server
infrastructure.

Client Case Study

Affiliate Management Platform

Rated People are UK’s leading home improvement marketplace. Affiliate channel is a key focus area for their business. They needed a robust marketing tech platform to manage their complete end-to-end affiliate programme. After a lengthy vendor selection process, they chose Webolytics platform to manage their UK affiliate programme. Main reason to use Webolytics was to make their ROI on digital ad spend transparent & accessible. The key focus criteria was to understand the intrinsic & customer lifetime value of lead so that they can optimise their affiliate partnerships by making data-driven decisions.

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