e-Careers are an industry leader in the delivery of professional qualifications through flexible learning methods. Webosaurus was tasked to evaluate complete business strategy and establish a comprehensive go-to-market digital strategy to procure high quality leads that result in enrolments.
e-Careers Case Study
New Customer Acquisition Campaign
Creative
We build over 100 microsites, landing pages, email creatives to cater to all aspects of the business from generic site | course specific landing page | course specific microsite
Web Development
Lead generation focussed custom sites were built to create a streamline interest capture environment for potential students
Tech & Data Integration
Custom integration was done to integrate our platforms with client’s preferred data validation provider to ensure real-time deliverability of data.
Analytics
Custom dashboards were built to track the data output and manually map the Return on Ad Spend (ROAS)
Innovation
Using existing resources and in a complex environment comprising of lots of 3rd party providers, we still manage to create a comprehensive visibility on true ROI for the business
Strategy
From strategic consultancy to campaign execution, we helped the business to grow their turnover 3X in just matter of less than 18 months.
Channels Used
SEO
Paid Search
Email Marketing
Display Network
Retargeting
Results Achieved
Below are some of the results we achieved with this campaign.
79
Campaigns
200,000
Clicks
17,000
Leads
3
ROI
