e-Careers Case Study

New Customer Acquisition Campaign

Challenge

e-Careers are an industry leader in the delivery of professional qualifications through flexible learning methods. Webosaurus was tasked to evaluate complete business strategy and establish a comprehensive go-to-market digital strategy to procure high quality leads that result in enrolments.

Creative

We build over 100 microsites, landing pages, email creatives to cater to all aspects of the business from generic site | course specific landing page | course specific microsite

Web Development

Lead generation focussed custom sites were built to create a streamline interest capture environment for potential students

Tech & Data Integration

Custom integration was done to integrate our platforms with client’s preferred data validation provider to ensure real-time deliverability of data.

Analytics

Custom dashboards were built to track the data output and manually map the Return on Ad Spend (ROAS)

Innovation

Using existing resources and in a complex environment comprising of lots of 3rd party providers, we still manage to create a comprehensive visibility on true ROI for the business

 

E-careers
Strategy

From strategic consultancy to campaign execution, we helped the business to grow their turnover 3X in just matter of less than 18 months.

Channels Used

SEO

Paid Search

Email Marketing

Display Network

Retargeting

Results Achieved

Below are some of the results we achieved with this campaign.

79
Campaigns
200,000
Clicks
17,000
Leads
Webosaurus
3
ROI
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