We make it easy for you with our 8 step approach
Digitally Powered
We deliver a clear vision, strategy and road map for your business, brand and/or company
Request your free business audit today
Our 8 Step Approach
Step 1
Discover
• Complete Digital Strategy Audit
• Conversion Strategy
• Competitor Landscape
• Stakeholder Interviews
• Company’s Vision / Mission
• Products or Services Understanding
• Desired ROI on Digital Ad Spend
• Current ROI on Digital Ad Spend
• Project Management Tools
• Existing Turnover, Turnover Ambition, Exit Strategies
• Growth Targets, Profitability Targets, Addressable Market
• Assesment of All Existing & Planned Digital Activities
Step 2
Define
• LEAD DISSECTION
• Definition Of A Lead
• Create a Detailed Lead Spec
• Deduplication or Scrub Rules
• KPI | Success Criteria | Conversion Goals | ROI Expectations
• Lead Hygiene – Verification & Validation Evaluation
• Lead Capture
• Lead Routing
• Follow Up Strategy Evaluation
• Lead Cost Calculation
Step 3
Infrastructure
• REVIEW YOUR DIGITAL INFRASTRUCTURE
• Graphic Design
• User Interface & User Experience
• Brand Guidelines & Digital Assets Unification
• Creative Repository
• Industry Best Practices
• Web Development (Landing Page / Microsites / Websites)
• E-commerce
• Data Management – Capture, Cleansing, Big Data & Logistics
• Mobile First Approach
• Cross-Channel Attribution
• Multi-Campaign Source Attribution
• Automation Tech Stacks
• Fraud Controls
• CRM
• Ensuring Your Advertising Is DPA / PECR / ASA – CAP Code / IAB Compliant
Step 4
Tech
• INTEGRATIONS
• Tracking Pixel Integration
• CRM Adoption & Integration
• Call Tracking Integration
• Marketing Automation Integrations
• Any Other API Integration
Step 5
Performance
• HELP WITH PERFORMANCE BASED DIGITAL MEDIA BUYING & PLANNING
• Intelligent Audience Targeting & Segmentation
• Exploring What Marketing Channels Would Work Best
• Create A Custom Partnership Network For Your Brand
• Launch Campaigns
• Create Affiliate Programs
• Publisher Fraud
Step 6
Tracking
• MONITOR CAMPAIGN PERFORMANCE
• Transparent Lead Management Platform
• Real-Time Access
• Industry Insights
• Lifetime Value Of A Customer
• Offline-Online Attribution
• Track Performance From All Sources
• Smart Call Tracking Reporting
• ROI Mapping & Reporting
Step 7
Deliver
• OPTIMATION & RESULTS MEASUREMENT
• Return On Investment Mapping
• Conversions Focussed Approach
• Only Bid On Marketing Sources That Yield Sales
• Use Conversion Optimisation Strategies
• Ensure We Are On Track With Our Agreed Success Criterias
• Unified Marketing Measurement Solution
Step 8
Growth
• SCALE UP
• Define New Turnover Targets
• Define New Profit Margin Targets
• Expand Into New Territories
• Explore New Product Lines
A Bespoke Solution
Webosaurus can help you achieve digital excellence within the digital space.
High Performance
With a holistic mix of design, data, technology, and brand expertise, we will help you achieve your business goals.