DELIVER

  • OPTIMATION & RESULTS MEASUREMENT
  • RETURN ON INVESTMENT MAPPING
  • CONVERSIONS FOCUSSED APPROACH
  • ONLY BID ON MARKETING SOURCES THAT YIELD SALES
  • ONLY BID ON MARKETING SOURCES THAT YIELD SALES
  • ENSURE WE ARE ON TRACK WITH OUR AGREED SUCCESS CRITERIAS
  • UNIFIED MARKETING MEASUREMENT SOLUTION

PERFORMANCE

  • HELP WITH PERFORMANCE BASED DIGITAL MEDIA BUYING & PLANNING
  • INTELLIGENT AUDIENCE TARGETING & SEGMENTATION
  • EXPLORING WHAT MARKETING CHANNELS WOULD WORK BEST
  • EXPLORING WHAT MARKETING CHANNELS WOULD WORK BEST
  • LAUNCH CAMPAIGNS
  • LAUNCH CAMPAIGNS
  • PUBLISHER FRAUD

TECH

  • INTEGRATIONS
  • TRACKING PIXEL INTEGRATION
  • CRM ADOPTION & INTEGRATION
  • CRM ADOPTION & INTEGRATION
  • MARKETING AUTOMATION INTEGRATIONS
  • ANY OTHER API INTEGRATIONS

GROWTH

  • SCALE UP
  • DEFINE NEW TURNOVER TARGETS
  • DEFINE NEW PROFIT MARGIN TARGETS
  • EXPAND INTO NEW TERRITORIES
  • EXPLORE NEW PRODUCT LINES

TRACKING

  • MONITOR CAMPAIGN PERFORMANCE
  • TRANSPARENT LEAD MANAGEMENT PLATFORM
  • REAL-TIME ACCESS
  • INDUSTRY INSIGHTS
  • LIFETIME VALUE OF A CUSTOMER
  • OFFLINE-ONLINE ATTRIBUTION
  • TRACK PERFORMANCE FROM ALL SOURCES
  • SMART CALL TRACKING REPORTING
  • ROI MAPPING & REPORTING

Define

  • LEAD DISSECTION
  • DEFINITION OF A LEAD
  • CREATE A DETAILED LEAD SPEC
  • DEDUPLICATION OR SCRUB RULES
  • KPI | SUCCESS CRITERIA | CONVERSION GOALS | ROI EXPECTATIONS
  • LEAD HYGIENE – VERIFICATION & VALIDATION EVALUATION
  • LEAD CAPTURE
  • LEAD ROUTING
  • FOLLOW UP STRATEGY EVALUATION
  • LEAD COST CALCULATION

Discover

  • Complete Digital Strategy Audit
  • Conversion Strategy
  • Competitor Landscape
  • Stakeholder Interviews
  • Company‚Äôs Vision / Mission
  • Products or Services Understanding
  • Desired Roi on Digital Ad Spend
  • Current Roi on Digital Ad Spend
  • Project Management Tools
  • Existing Turnover, Turnover Ambition, Exit Strategies
  • Growth Targets, Profitability Targets, Addrsssable Market
  • Assesment of All Existing & Planned Digital Activities

Infrastructure

  • REVIEW YOUR DIGITAL INFRASTRUCTURE
  • GRAPHIC DESIGN
  • USER INTERFACE & USER EXPERIENCE
  • BRAND GUIDELINES & DIGITAL ASSETS UNIFICATION
  • CREATIVE REPOSITARY
  • INDUSTRY BEST PRACTICES
  • WEB DEVELOPMENT (LANDING PAGE / MICROSITES / WEBSITES)
  • ECOMMERCE
  • DATA MANAGEMENT – CAPTURE, CLEANSING, BIG DATA & LOGISTICS
  • MOBILE FIRST APPROACH
  • CROSS-CHANNEL ATTRIBUTION
  • MULTI CAMPAIGN SOURCE ATTRIBUTION
  • AUTOMATION TECH STACKS
  • FRAUD CONTROLS
  • CRM
  • ENSURING YOUR ADVERTISING IS DPA / PECR / ASA – CAP CODE / IAB COMPLIANT
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